Monday, October 24, 2005

From Nokia to Vertu

Nokia, from cell phone manufacturer to ...

Nokia has developped 24000 dollars high end luxury phones ... vertu
It raises the design aspect, it is hand craft like a high hand brand. The idea here is to propose the newest material and a taylored service, same idea than Gucci, you buy a Gucci because you try to reach the high end.



'Vertu was born from an obsession to create a personal communication instrument that deployed craftmanship and technology in a way that had never been achieved before'
on Vertu's website



From the product design, GSD course 2315

No comments: