Thursday, June 17, 2010

Ok go magic numbers!

Jeff Liebermann has created so many creative projects I blogged on, including a few collaborative projects that we worked on together (lucky me!) Now he is doing the coolest music videos. Recently, Eric Gunther and Jeff Liebermann just made a music video with OK GO. You've seen Ok GO on treadmills and in their backyard, but you've never seen them like this. With some fancy cameras and a little magic, they figured out how to dance with time.

For those of you who like numbers...

The fastest they go is 172,800x, compressing 24 hours of real time into a blazing 1/2 second. The slowest is 1/32x speed, stretching a mere 1/2 second of real time into a whopping 16 seconds. This gives them a fastest to slowest ratio of 5.5 million. If you like averages, the average speed up factor of the band dancing is 270x. In total they shot 18 hours of the band dancing and 192 hours of LA skyline timelapse - over a million frames of video - and compressed it all down to 4 minutes and 30 seconds! Oh, and notice that it's one continuous camera shot.

They also made a special friend in the process. Her name is Orange Bill and she's a goose. You will agree that she clearly has a future in music videos.

The song is called End Love and it's off their new album.

And they had hella fun making it and I believe them!

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