Tuesday, November 13, 2007

An insight into John Maeda's shoe design for Reebok

The king of simplicity is revisiting the new frontier in business competition.
John Maeda' shoe design accompanies Reebok's trend for mass customization and brings his perspective on what can be done on the shoe "canvas".

In mass customization, firms have thrown away the old paradigm of Mass Production by creating a variety and customization through flexibility and quick responsiveness. This is a new logic more suited to a world in which stability and control can no longer be maintained.

1 comment:

Justin (pusha) said...

That's a great concept. I like how more companies are doing this now. The design of their sites are all nice as well.