A come back for the mix tape business. After the tape with style we have the regular tape packaging that hides a usb key.
My favorite part is the usb mix tape's advertisement:
Stores up to 1 hour of high quality digital music - the same amount as you get on a C60 cassette tape. Perfect for creating your own unique compilation or mix ‘tape’. When you have 60 minutes you have to think carefully about what you are going to put on there!
Is the idea that by constraining the potential of a product, users will carefully consider the potential being given? This is a bit sad.
Or is the idea that this product is super conceptual and needs to offer the same amount of 60 minutes of music that is usual in C60 cassette tapes? In that case there is a nostalgic connection, but no innovation. At the end I like the metaphor effort in it, but I prefer the possibility to uniquely tailor my tape with style. The tailoring of the tape could take advantage of online digital art communities such as Open Studio!
A link to cool looking cassette tapes.