Thursday, May 03, 2007

Emotive type

Typography requires distinct design metrics with which to evaluate and understand its aesthetic and semantic effect. As such, the attributes of each letterform can be discretely mapped to various meanings that they represent.

Emotive type

I chatted more with Daniela K. Rosner at Chi'07 today. She showed me some of her work, and I particularly loved her work on emotive type using text transformation to convey emotions. She also did user test the concept.

In experiments one and two, users viewed a series of 30 kinetic text animations chosen at random from four emotion-animation mappings; they were asked to report whether they felt the emotion evoked by the animation was similar to or different from the name of the emotion represented. In the third experiment, users viewed a series of 32 varying animations of the word “information.” They were asked to select the emotion from the list of 15 that they felt conveyed same emotions as the animation. (...) Based on the results of both the second and third experiments, positive animations were more than twice as likely to be reported by users as highly correlated. Although users reported correlations of varying consistency among animation-emotion pairs, animations that involved less graphic complexity also ranked higher than those that did not. Interestingly, the emotion-animation pairs that ranked highest in their user’s reported correlation value also made more explicit use of metaphor than those that did not.

1 comment:

Anonymous said...

Will this really an effort to replace emoticon in Web 'expression'? Sometime words aren't just enough to do the job. But graphics, here's emoticon, still potent enough.