Thursday, March 08, 2007

Design and Intuition

Designing interactions book

Few weeks ago, I asked my advisor Hiroshi Ishii to lend me the Designing interactions book from 2007 in which he presents multisensory interaction design. I particularly liked the organization of the book in a form of a small encyclopedia of interviews illustrated by successful examples from the first PC prototypes to the existential design of the RCA interaction design department.
The book can be discovered online with streamed interviews and samples of work.

  • Video interviews
  • Video interview of Hiroshi Ishii
  • Video interview of John Maeda

    Today, Hiroshi invited Bill Moggridge, co-founder of IDEO, to talk about "Design and Intuition" at the MIT Media Lab and to introduce his book.

    abstract of the talk
    Interactive technology is everywhere, seeping into every crack and cranny of our lives. It's not just the mouse that we use for pointing and clicking, plus the desktop and windows on our screens. It's the TV we watch, the iPods that help us enjoy music, video games, digital cameras, phone services, Palmtops, plus the aesthetic, social and cultural interventions that we experience. Bill Moggridge will describe a design process that is common to these examples. He will show how design opportunities can be identified by discovering people's latent needs, behaviors, and desires, and by creating new ways to serve and support them. He will demonstrate how designers can visualize new products, services, spaces, media and software-based interactions, and bring them to life by prototyping. He will discuss the values inherent to Design Thinking and the processes that can help to harness the power of intuition in designing interactions.

    bio of Bill Moggridge
    Bill Moggridge is cofounder of IDEO, independently ranked by business leaders as one of the most innovative companies in the world. A Royal Designer for Industry, Bill designed the world's first laptop computer. He pioneered interaction design and is one of the first people to integrate human factors into the design of software and hardware. He has been a visiting professor in interaction design at the Royal College of Art in London, lecturer in design at the London Business School and a member of the steering committee for the Interaction Design Institute in Ivrea, Italy. He is currently consulting associate professor in the joint program in design at Stanford University. His book Designing Interactions is available from The MIT Press.

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