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An insight into John Maeda's shoe design for Reebok

The king of simplicity is revisiting the new frontier in business competition.
John Maeda' shoe design accompanies Reebok's trend for mass customization and brings his perspective on what can be done on the shoe "canvas".

In mass customization, firms have thrown away the old paradigm of Mass Production by creating a variety and customization through flexibility and quick responsiveness. This is a new logic more suited to a world in which stability and control can no longer be maintained.

Tech outfit communication

A costume that controls a video presentation by truth dare double dare

A zipper that turns on/off the light!



Or Rainbug, a raincoat that relies upon the natural gesture of the young wearer to interact and transform butterflies into flowers!

Airbed

Airbed, an artificial lung and breathing mattress, is constructed from clear polythene and chromed waste plugs. It is a hybrid object borrowing language from the bedroom and the bathroom. An intermittent air supply feed into one end of the mattress bringing the bed to life. Audible bursts of air are sent down a plastic windpipe, mimicking a sleeping body.

The Dumpster

The Dumpster is an interactive online visualization that attempts to depict a slice through the romantic lives of American teenagers. Using real postings extracted from millions of online blogs, visitors to the project can surf through tens of thousands of specific romantic relationships in which one person has "dumped" another. The project's graphical tools reveal the astonishing similarities, unique differences, and underlying patterns of these failed relationships, providing both peculiarly analytic and sympathetically intimate perspectives onto the diversity of global romantic pain.

Web site

Accordion Hero II

If you are tired of the guitar, here is an accordion's version!

Circoripopolo goes airtistique!

One of the nicest web project I have ever seen. Two actors find their space on the web!

Tactile video

In reference to High touch visual

Things don't change

Picture from Here

Phones

Photo by James Bowskill

A phone that seems to come out of L'Odeur de la papaye verte (Cyclo).



Photo by Patrick Gries

This one is more for a need that I witness around me! Adjustable isolation space by Robert Stadler.



Apparently one can notice a need for blocking out all peripheral sensory distraction while talking on the phone, hence the Auger-Loizeau's Isophone.